Fractional Chief Marketing Officer
10x your marketing team with a fraction of the work. Increase the value of your business and free up your time.
- Boost Website Traffic
- Target Real Customers
- Get Found On Google
Spend more time as the CEO
Many CEO’s wear multiple hats and have trouble breaking away from the day-to-day management of their growing business. Hiring a full-time CMO is expensive but having the marketing expertise on your team would give you more time back in your day.
Scale Your Business
Scaling is tough when you wear so many hats in the day-to-day operations of your business. With a Remote CMO from EVANCED, you will get more time back in your day to be CEO, while the CMO manages the marketing team.
Increase the valuation of your company
You may not be looking to sell your business today, but when you do, your business will be more valuable if it runs smoothly without you in the day-to-day operations.
Value driven marketing strategy
As part of your senior leadership team, the CMO will align marketing plans, strategies, and priorities to the strategic direction of your business. The CMO will measure and report on how well the marketing efforts are working, and spend more resources on what works, eliminating the guesswork.
Operational enablement
The CMO will provide leadership, inspiration, and mentorship to in-house and third-party marketing teams, curating a culture of excellence, innovation, learning, and continuous improvement. Know that your team is using the right people, process, and technology to get the job done right.
How the CMO can help
A CMO drives business growth by aligning marketing strategy with company goals, leveraging technology, building high-performing teams, and optimizing processes
STRATEGY
- Align marketing strategy with leadership and business goals
- Develop a strong marketing plan to support company objectives
- Craft a compelling brand story that reflects the company’s unique voice
TECHNOLOGY
- Align the right tools and automation to your marketing efforts to increase accuracy
- Serve as the subject matter expert for marketing tools, providing training
- Identifying new and innovative tools to improve marketing outcomes
PEOPLE
- Build a highly efficient team of marketing professionals
- Align the team’s work to the priorities of senior leadership
- Ensure the marketing team has the right training to do the job
PROCESS
- Adopt Agile methodology to optimize time and resources
- Enhance efficiency by reducing waste and increasing value
- Document marketing processes for consistency and best practices
Remote Chief Marketing Officer
Grant Carmichael
MBA, CISSP, GCSA, SAFe
A team oriented, senior Marketing and Cyber Security professional with 22 years of experience providing vision and leadership to small, medium, and large global companies serving Fortune 50 clients.
Certifications
- Google Ads Certified
- Certified Google Partner
- Certified Information Systems Security Professional (CISSP)
- GIAC Cloud Security Automation Certification (GCSA)
- Scaled Agile Framework Practitioner (SAFe)
- SEMrush Academy Certified
