Fractional Chief Marketing Officer

by EVANCED Information Systems, LLC

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Get more value from your marketing efforts

Increase the valuation of your business

Get more time back in the day to be CEO

CISSP
Cloud Security Automation
SAFe 5 Certification
Google
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Spend more time as the CEO

Many CEO’s wear multiple hats and have trouble breaking away from the day-to-day management of their growing business. Hiring a full-time CMO is expensive but having the marketing expertise on your team would give you more time back in your day.

The EVANCED Remote CMO provides the marketing leadership for your in-house marketing team, keeping you informed along the way, so that you can spend more time as CEO.

Scale Your Business

Scaling is tough when you wear so many hats in the day-to-day operations of your business. With a Remote CMO from EVANCED, you will get more time back in your day to be CEO, while the CMO manages the marketing team.

Increase the valuation of your company

You may not be looking to sell your business today, but when you do, your business will be more valuable if it runs smoothly without you in the day-to-day operations.

Value driven marketing strategy

As part of your senior leadership team, the CMO will align marketing plans, strategies, and priorities to the strategic direction of your business. The CMO will measure and report on how well the marketing efforts are working, and spend more resources on what works, eliminating the guesswork.

Operational enablement

The CMO will provide leadership, inspiration, and mentorship to in-house and third-party marketing teams, curating a culture of excellence, innovation, learning, and continuous improvement.

Know that your team is using the right people, process, and technology to get the job done right.

Schedule Intro Call

How the CMO can help

  • Drive the marketing strategy by engaging the leadership team and aligning to desired business outcomes

  • Ensure the right marketing gameplan is in place to support the company’s strategy and objectives

  • Tell a compelling brand story that projects the company’s unique “voice”

  • Work with your team to adopt an Agile methodology to reduce wasted time and resources, producing more value in a timely manner

  • Provide documentation for marketing processes and best practices to produce more consistent outcomes

  • Build a highly efficient team of marketing professionals

  • Align the team’s work to the priorities of senior leadership

  • Present demos of new features and results of marketing campaigns to key stakeholders

  • Ensure the marketing team has the right training to do the job

  • Hold regular stand-up meetings with the marketing team to discuss progress and remove any roadblocks

  • Align the right tools and automation to your marketing efforts to increase accuracy and efficiency of the team’s efforts

  • Serve as the subject matter expert for marketing tools, providing training, training resources, and documentation to the team

  • Identifying new and innovative tools to improve marketing outcomes

  • Maximize the use of marketing channels that provide the best return on ad spend

Remote Chief Marketing Officer

Grant Carmichael, MBA, CISSP, GCSA, SAFe

A team oriented, senior Marketing and Cyber Security professional with 22 years of experience providing vision and leadership to small, medium, and large global companies serving Fortune 50 clients.

Education

  • Bachelor of Science in Information Systems

  • Master of Business Administration

Certifications

  • Certified Information Systems Security Professional (CISSP)

  • GIAC Cloud Security Automation Certification (GCSA)

  • Scaled Agile Framework Practitioner (SAFe)

  • Certified Google Partner

  • Google Ads Certified

  • SEMrush Academy Certified

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