Let’s take a look at a better way. Within AdWords you need to create Ad Groups that target a specific product or service your company offers. These Ads within the Ad Groups will link to specific product or services pages on your website. Finally, each product or service page you have on your website must have a clear call to action that challenges the visitor to take the next step, whether that is to buy a product or contact you regarding a service you provide.
Specifically, if you are a healthcare practice in Atlanta Georgia, and within that practice you offer hormone replacement and weight loss, you need to create different landing pages for each of these services on your website – with a clear call to action! You also need to create Google Ad Groups that correspond to the services, where each ad is linked to the specific landing page on your website.