When it comes to managing your Facebook account, it is very important to note that it takes careful planning and consideration. Regarding the content you are posting, not only do you have to make it more appealing than your competitors, but there also needs to be a great amount of knowledge about the audience you are targeting, what they would like to see on your page and what time of day would they like to see it posted.
Learning the best times to post on Facebook is more than just converting a few clicks into a dozen. This data allows you to understand your audience inside and out.
What Is Most Important?
Finding the best time to post on Facebook or on any social network is about knowing your audience, testing different times, and measuring the results. You may already know who your audience is and what they like to see on your page, but if you cannot determine when to post your content, you may post it when they are not up. This can result in losing out on a new audience.
When it comes to deciding the best times to post on your Facebook page, having a Facebook Scheduler can be of great assistance in recognizing when may be the best time for your brand to post on Facebook or any other social media platform. The platform, Buffer, makes it easy for brand and marketing teams to schedule posts, analyze your performance, and manage all your accounts in one place.
“Facebook still reigns supreme in social media with more than 1.4 billion daily active users. However, it’s also the top choice for social media advertising with 93% of marketers using the platform regularly.”
– Alex York, Senior SEO Specialist, SproutSocial
Conclusion
While there is no concrete answer to when is the best time, it is important to become aware that the social media landscape is always evolving and it’s helpful to get an idea of when your target audience is engaging on Facebook. There is no secret formula, but always remember that consistency and captivating imagery are two important aspects that will help your brand succeed on Facebook.
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About the Author: Grant Carmichael
